Hey, I’m Joelle.

I help organizations craft clear, engaging communications and build meaningful digital experiences that connect with their audience.

My Approach

Strategic

I lead with strategy to ensure every message has purpose. Whether it’s a campaign, internal announcement, or content for dealer enablement, I align communication goals with broader business objectives. My work bridges creativity with insight—so audiences not only receive information, but also understand and act on it.

Empathetic

Great communication starts with empathy. I take the time to understand my audience—whether it’s internal teams or external partners—so I can meet them where they are. I shape messages that feel human, relevant, and clear, helping people feel informed, supported, and empowered.

  • 3+ Years of Project + Communications Leadership

    From internal comms to digital platform enablement

  • 40% + Increase in Content Engagement

    Through data-informed communication coaching and platform strategy

  • 200+ Strategic Messages Delivered

    Across internal, external, and dealer-focused communication channels

Empowering Content Creators with Self-Service Onboarding

A 12-minute micro-course and template kit that turned 40+ subject-matter experts into independent publishers on Field Lounge—saving the comms team 10 hours per week and scaling content without extra headcount.

View Study

Case Studies

Field Focus Newsletter: Turning Noise into Action

Weekly digest for 600+ sales reps that boosted click-throughs by 38 % and cut redundant posts 61 %, proving that curated content drives clarity and action across the field.

View Study

Barnes & Noble Rebrand — “Rooted in Books. Powered by Community.

65-consumer insights fueled a 360° IMC plan—20 campaign assets, a $515 K media mix, and a Bookshop.org tie-up redirecting online sales to local stores.

View Study

What Peers are Saying

“Joelle possesses an exceptional ability to analyze situations, identify key challenges, and develop innovative solutions. She is a team player and she consistently excels at collaborating with colleagues to build positive and productive work relationships.”

Victor Sultana, Communications Manager & owner of Versus

“Through her strategic acumen and dedication,
she implemented highly efficient systems that streamlined processes and made decision-making a seamless experience. As a result, our product experienced a remarkable surge in acceptance within the market, and we witnessed a substantial increase in tool adoption and subscription upgrades.”

Sheena Vogel, Senior Digital Product Manager

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your strategic communication needs

FAQ

  • I turn fuzzy ideas into clear, engaging communication—whether that’s an internal newsletter, a launch plan, or a brand voice guide. Think of me as your strategic-comms Swiss Army knife (content + process + metrics).

  • Not at all! I collaborate with teams across time zones via Zoom, Miro, and the occasional meme. If you’re local to West Michigan, coffee’s on me; otherwise, virtual lattes it is.

  • Most engagements fall into one of three buckets:

    • Quick Fix (2-3 weeks): audit + recommendations

    • Campaign Sprint (6-8 weeks): strategy, creative, and first round of assets

    • Part-Time Partner (3 months+): ongoing comms support baked into your team

      Need something custom? We can map that out in our intro call.

  • I scope flat-rate projects whenever possible—no surprise invoices. Longer retainers switch to a monthly rate. After a short discovery chat, you’ll get a clear proposal broken into phases and deliverables.

  • Yes—light to medium design (think decks, social graphics, simple web mock-ups) is in-house. For heavyweight branding or motion, I tap a vetted network of designers and manage the hand-offs.