Empowering Content Creators with Self-Service Onboarding

Built a documentation suite and 12‑minute micro‑course that enables subject‑matter experts to publish to Field Lounge—freeing the comms team to focus on higher‑impact storytelling.

Year
2025

Company
MillerKnoll

Overview

Sales enablement content was bottlenecked because every post required a Communications Specialist. With only two specialists covering 600+ sellers, we needed a scalable, self‑service model.

Objectives

  • Reduce one‑off onboarding calls by 75 %.

  • Maintain brand voice and quality across user‑generated posts.

  • Give experts on‑demand resources they can revisit anytime.

My Role & Process

  1. Mapped the five most common post types and documented step‑by‑step best practices.

  2. Drafted copy templates + Canva thumbnail kits so creators stay on‑brand.

  3. Recorded quick walkthroughs and assembled a 12‑minute course in LearnUpon

  4. Piloted training with 10 early adopters, gathered feedback, then rolled out to our full content creator group.

Deliverables

  •  “Field Lounge Style Guide” (PDF)

  •  On‑demand Course easily accessible in LearnUpon

  •  Ready to use templates

“This project taught me to turn a personnel gap into an opportunity for sustainable scale. By creating a system for knowledge transfer, I empowered others—and reclaimed strategic time for myself.”

Results

10 hours/week saved

42 new contributors onboarded

3x content reviewed vs. produced by Field Communications team

"Joelle met her goal of creating a way to empower our business partners and made time-saving efficiencies."

— Senior Director of Sales Enablement